1
Reference real products. Say "styled like Linear" or "inspired by Stripe Checkout" to set visual direction instantly.
2
Specify exact colors. Use hex codes (#6366f1) rather than vague descriptions ("blue") for consistent branding.
3
Include real content. Provide actual headlines, copy, and data. Claude Design works much better with real text than placeholders.
4
Describe the layout. "Left sidebar with nav, main content area with a 3-column grid" beats "make it look good."
5
Iterate conversationally. Start with a broad prompt, then refine: "Make the header taller," "Add a gradient to the hero," "Change the font to Inter."
6
Upload brand guidelines. Claude Design can learn your design system and enforce it across all outputs.